E-commerce has been on the rise like never before, and selling products on profitable sites is a no-brainer. Amazon is one of those sites, and it sells a wide variety of products.
Today, almost every business person wants a spot on Amazon, but choosing the items to sell is not that straightforward. Even so, you can stage yourself to sell profitable items on the site. Keep reading to discover the top products to sell on Amazon.
Considerations for Top Products to Sell on Amazon
Research
Before you can begin, you will want to conduct adequate research on Amazon seller fees and shipping costs. This will allow you to determine how much you need for your products.
Look for products on Amazon.com that are trending under each category. The items should have high or some demand with at least ten sales in a day.
You can find popular products on the platform by checking out the best sellers in each category- The Amazon algorithm generates a list of current best sellers, which is also constantly updated every hour. You can view the “customers also bought” or “frequently bought together” section to get ideas.
Identifying a Niche Market to Avoid Too Much Competition
You need to identify a specific niche for consistent demand. For example, “Recipe books for air frying” is more specific than “Recipe books.”
A chrome extension can help you find products in niche markets for lower competition. A third-party product research tool like Jungle Scout can help you identify a niche market by narrowing down on products that generate high sales volumes based on keyword research. If you don’t have the money for it, you can use Unicorn Smasher when starting.
Identifying the Best Products
Seasonal products will not give you consistent sales, and products that do not go out of season will help you attain sustainable growth. Go for products you can easily ship and be cautious about perishables, breakables, and products prone to getting damaged.
Most Amazon products are relatively cheap but yield good profits for businesses. So, navigate towards this direction by selling products that are inexpensive to acquire or make. An ideal price range would be between $10 and $100. If you want to find profitable product ideas, you can seek help from Importdoor.com. ImportDoor is a database of all shipments coming into the United States via sea. You can filter by product, supplier, vendor, manufacturer and other criteria useful for your search and business.
Finding a Market Gap
You can identify the gap with a simple organic search. The idea here is to narrow down to a product(s) that has an impact on Amazon. For example, there may be many leggings sellers on Amazon, but buyers may want something more specific, like style or color. Again, leverage product reviews to see what customers are unhappy about.
Look for Product Categories with a High Best Seller Rank (BSR)
BSR shows recent and historical item sales. If it is high, the product has high demand and vice versa. However, it is not a good indication when a product in a particular category is ranked highly while the other items in related sub-categories are not.
The idea should also identify other multiple items in a category with high BSR. That means yours will still have room to do well. However, you should test product quality before investing by checking supplier samples.
Brand Creation
Consider building your brand. Products with private labels may be cheaper to acquire than products with big names, allowing you to make more profit. They also give you control over marketing and presentation. Consider selling to international markets but avoid heavily saturated ones.
What are the Top Products to Sell on Amazon?
- Books: Books are some of the top products to sell on Amazon. An extraordinary selection will definitely sell well. Since they come in various genres, be creative and choose a specific niche. By visiting Importdoor.com, you can find global trade data that can help you narrow it down. You can discover and monitor your top competitors, market research, and find suppliers and distributors.
- Games and Accessories: Games and puzzles make excellent fun activities for young ones and adults. Gaming accessories like headsets are also top sellers on Amazon.
- Clothing, Shoes, & Jewelry: This is a popular category on Amazon. It is oversaturated but also very competitive. Offering unique items at reasonable prices is the way to go.
- Fitness Items: People have been pretty dormant from staying home following the pandemic, and now we all want to stay healthy, fit, and in shape. But many people want to keep fit at home, even with open gyms.
- Handmade Items: Handmade items are unique, which is what most online shoppers look for. They also give you a chance to experiment and possibly give you a niche market since they can vary from home décor items, handcrafted jewelry, accessories, bags, and more.
- Pet Supplies: Pet owners are obsessed with their pets for sure and big Amazon fans. They will constantly buy from you if you have the best pet products at reasonable prices.
- Beauty and Personal Care: Beauty and personal care are not going anywhere soon. These are products you can take advantage of. The products on this list are endless. However, some of the top products to sell on Amazon in this category these days are face masks. Beauty face masks, gel masks, and cream masks are now almost everyone’s favorite.
- Home Improvement and Kitchen Items: If there is one thing homeowners are always doing is shopping to elevate their homes and kitchens. This category also has many sellers, but you will see significant yields with a bit of creativity or an identified niche.
- Collectibles: Try adding collectibles to your Amazon site. Collectors will surely crowd your site. Here, go big with items for all ages. You can even try K-Pop merchandise.
Final Thoughts
Amazon prides itself on its customers. The company focuses on adding value and being a trusted customer platform for various products or goods. If you want to sell your products on the site, you must offer an excellent selection to thrive regardless of your business’s size or nature.
We have highlighted top products to sell on Amazon that are a safe bet on the platform. Even so, you must offer budget-friendly and unique products for minimal competition. Business success is about doing research and understanding product demand and profitability.
